# Inside the Business of Beauty.

Marketplace intelligence, brand stories, and the strategies we use to build, protect, and grow beauty brands.

## From the SAYN Journal

05 Aug 2026

### [Case Study: Defying the Algorithm](/content/blogs/case-study/case-study-defying-the-algorithm/index.html)

A prestige beauty brand achieves what conventional marketplace wisdom says is impossible: competing at premium price points on Amazon against mass-market alternatives. Executive Summary In...

05 Aug 2026

### [Case Study: How Carroten Conquered America's Tanning Market](/content/blogs/case-study/case-study-how-carroten-conquered-americas-tanning-market/index.html)

The strategic playbook for transforming a European tanning brand into a North American market leader. When Carroten, Greece's #1 tanning product, partnered with SAYN to...